The evolution of the different types of digital marketing over the last decades has been accelerated by the irruption of technology, of the digital marketing strategy. Our idea of the company, of management, of relations with our public, internal and external, changes as the environment of action that surrounds us evolves. The speed at which everything happens changes the way we make decisions, based on the data we can obtain, the marketing models, the obsession with short-term ROI, the innovation of the devices we use, the storage capacity of information, and the difficulty of generating value in an environment of little differentiation of products and services (real or added).
We have gone from product marketing, marketing 1.0, or unidirectional, to marketing 2.0, relational, bidirectional or focused on the user, on the consumer, on the client. Lastly, the types of digital marketing called 3.0 within a globalized world, in contact, where the user commands the relationship, capture through storytelling, content management to attract them, obtain SEO… a new environment in which the digital marketing strategy changes, evolves, and transforms.
List types of digital marketing
The new “typologies” of digital marketing that we can see in this transition to another surely better stage, without going into the digital marketing strategy of each of them, could be:
Probably the most “general” and specific at the same time of the new concept of marketing, in which the user is accompanied in the entire transaction he has with us, towards our product, from the moment we “know” him until his loyalty going through all the phases of the conversion funnel: Attraction, (which this types of digital marketing contemplates through payment or content management), use of analytics and tools that help us understand that user, the capture of leads (and the strategy nurturing ), its conversion to sales and subsequent treatment to increase its average basket, its purchase volume.
where you can compete in the world of search engines to capture organic traffic, SEO positioning, and make customers fall in love. We have different variants in your application, such as branded content or the generation of content by a brand to be published outside of my media, and get earned media. In this type of digital marketing, emphasis is placed on the conversational relationship that is generated a posteriori, and new figures such as the content curator appear.
Search Engine Marketing
Fundamental in any marketing strategy from before we start making our website. A digital marketing strategy that encompasses the entire types of digital marketing to be well positioned in search results and thus capture the greatest possible potential traffic using digital marketing strategy.
Relationships that I can maintain with users based on the “permissions” that they give me. The legal framework for this type of digital marketing will change this year due to the new RGPD that will come into force this May.
User relationship of digital marketing strategy based on emails. The typology of emails that we will send to the user is established based on our relationship with him over time, inputs received, clicks… That order: welcome, products, offers, can be combined with the information we want and can give, and also, the metrics obtained, from the number of emails sent, those that are wrong, email openings, and clicks on the creative or HTML.
Tools, technologies that put at our service a relationship with the user based on the data we have about him such as mail, telephone, his contact on social networks, etc… We can combine our communication with him according to previous responses, purchases, products visited or acquired.
Portals that “affiliate marketing” with a company that through its technology and sales team “sells” my inventory based on performance, clear objectives that the advertiser seeks, such as achieving leads or sales, and ultimately, also clicks or traffic to your own website.
Also Read: The Future Of Ecommerce Is Everywhere
essential to understand in a world in which geolocation is essential for many services. In addition to the correct management of the apps, the instant relationship with the client, the infinite possibilities in communication, and the advertising opportunities from the banner, such as the ” click to the calendar, to the app store, to maps.
as part of social media management. The search for characters related to my brand that generate a large amount of content to a huge volume of followers, obtaining virtualization, reach, and engagement with audiences that are attracted to these “influencers”
Critical types of digital marketing to have, in a digital way, “controlled” my three audiences, B2B, B2C, and B2E, or business to an employee. Document management systems, intranets, talent management, and recruitment, and training.
Retail digital marketing
Based on the analytics that I can capture in the physical store, through tools such as Wi-Fi or video analytics, or the combination of the customer journey on the web and store by capturing a record, or the possibility of showing one or other advertisement through digital signage based on historical data or obtained at the same time.
or the result of combining traditional with digital, the combination of both, the measurement of what happens on the web when I do an off action.