Copywriter: How to write an article optimized for SEO

Copywriter How to write an article optimized for SEO

If you are professionally dedicated to SEO positioning or want to improve the visibility of your website in the main search engines, you are interested in continuing to read this article. In it, we will see how to get your blog posts to rank for one or more keywords in the top positions of Google quickly. With this, we will be able to attract quality traffic. Understood as such, those visits that offer us the most possibilities of generating conversions.

Decide which keyword to optimize for.

Before starting to write the post, we have to determine which keyword we intend to position.

The first point of SEO optimization is to carry out an audit of the keywords that best define the service or product offered by our website or eCommerce. At this point, we will know which are the best-positioned keywords on our website, the ones that generate the most traffic, and their trend and we will determine which are the keywords that can attract the most traffic to our site.

Once this point has been analyzed, in the blog content strategy, we will define the keywords that we will work on in each article, according to our SEO positioning objectives.

Before continuing with the aspects to take into account, it is necessary to install the Yoast SEO plugin in our WordPress. At the end of this article, I explain why. In addition, I will mention other plugins that will help us check if we have really done a good job of on-page SEO optimization of our website.

Optimize Article SEO

Some SEO terms you may not know


This term, typical of WordPress, refers to the title of the article where the blank spaces have been replaced by hyphens.

friendly URL. 

A friendly URL is one that has a clean structure of stop words or other types of characters or numbers. For example:

Stop words. 

They are those words that do not add value to the friendly URL, for example, articles, prepositions, conjunctions, etc. Search engines ignore them.

Long Tail Keywords. 

They are the keywords with less competition but that will bring us higher quality traffic, for example, “buy cheap microwave online”, compared to the keyword “microwave”.

H1, H2, H3 headers.

They are the way to indicate to Google what the content of our page is about and what its hierarchy is based on its importance.

10 aspects that will help you write an SEO article

  1. The title is the hook of any article.

But in addition to knowing how to capture the interest of potential readers, it is important that the keyword we are working on appears in it, and if possible, at the beginning. Its extension must be approximately 70 characters. As we will see at the end, Yoast SEO will tell us whether or not we have the title optimized.

  1. The meta description

A good meta description will help improve the CTR of the ranked keyword, or what is the same, the chances that people will click on your content. And this will boost the visibility of the indexed entry. In addition, it must contain the keyword, preferably at the beginning. And its ideal length is 150 characters.

An attractive meta description will make it easy for users to click on our result.

  1. The URL of the post.

It must be short, friendly, and without the words “stop”. Whenever possible, it will include the term we are working on. The usual thing is that the URL or the slug are the words of the title separated with hyphens, except for prepositions, articles, or other words that do not contribute.

  1. The extension.

It is said that the longer the better. True, but not quite. The important thing, beyond the number of words, is the quality and originality of the post. That provides relevant, useful, and novel information for readers. And most importantly, always be your own content. No copying and pasting of foreign content. This, as we have seen in other articles, is a prohibited practice.

  1. The first and last paragraphs are key. 

Both at the beginning of the post and at its closing, it is important that the keywords are present, but vary their wording. That is, using synonyms, plurals,  long-tail keywords, etc. For example, if we are going to position “Valencia apartments for rent”; we can use the writing terms such as “rental apartments in Valencia”, “holiday apartment rental”, etc.

  1. The structure of the article. 

The content of the article must be hierarchical and structured by heading labels where the keywords also appear.

  1. The heading tags H1, H2, and H3…

will mark the importance of the content in the eyes of Google. There should not be more than one H1 in an article. This, in most templates, is the title of the post. The H2 usually defines the sections of the post, so it will be common to define several, and the H3 or H4, the subsections. and It is not highly recommended or necessary to work more labels (H5, H6…).

  1. Internal and external links. 

It is important that the article itself links to other articles with which there is a thematic relationship or the categories of the blog or the online store that you want to promote. It is also convenient that links to external sources – other pages – are of greater authority. In this case, it is better to define the link as no-follow.

An optimal structure of internal links is essential to improve SEO positioning.

  1. Optimized multimedia content.

. Do not forget to add images, infographics, and embedded videos published on YouTube to your article. These must be optimized for SEO. How are they optimized? How to optimize a video for SEO  will be a topic that I will deal with in another post. As for how to do the same with an image, in this same post, you will get the answer.

  1. keyword density. Don’t SPAM. 

How many times should the keyword be repeated throughout the article? Very simple, the moment you wonder if you’re overdoing it, you’re doing it. Their presence must be natural, and be justified in the narration of the text. Thanks to the SEOquake tool we can know the density of each word. My recommendation is that the density does not exceed 2%.

Essential tools to optimize an SEO article.

SEO Yoast. 

The most famous and essential SEO plugin if you want to start optimizing your website. But beware, installing this plugin in WordPress does not mean that the website is optimized for SEO. It is only the first step. This plugin will help you know if your post is optimized. And if not, it will tell you what you have to improve.


It is a free extension that you can install in your browser and that allows you to analyze the on-page factors of your page and those of the competition. Yes, what you read! You will be able to know if your article is optimized based on the parameters that we have been commenting on, and do the same with posts from other websites that you are interested in analyzing.


Without a doubt, the most complete SEO tool I know. In addition to helping you carry out audits, it will help you to know which are the on-page factors that you should improve on your website.

Important aspects when optimizing images


  • The size of the image. It must be the minimum possible. My advice, before uploading the image, edit it with Photoshop or any other image editing program and save it in a web version at the size in pixels that you really need and with the necessary quality to make it look good enough. If it is oversized, it will slow down the load time and this will hurt SEO and user experience.
  • The name of the file. Forget about uploading the file with names like IMG_989.jpg. Modify it so that it describes the image. For example, if it is a photo of a squid sandwich, let the file be called “squid-sandwich.jpg”.
  • The alt attribute or alternative text.  It is the way to indicate to Google spider the content of the photo. All images on our website must have the optimized alt attribute. For this, it will suffice to indicate it in the HTML code of the image, being descriptive, concise, and with a keyword.
  • The caption of the photo. This will help us to contextualize the image and improve its positioning in Google Images.

How to make it known so that it is positioned quickly.


Once optimized and published, it is key to make it known to as many readers as possible so that search engines take it into account and index it quickly. To do this, we can use different tools, which, I will comment on.

  1. Dissemination in social networks. 

    If you have a large community of users around your blog or website on social networks, make it viral through your social profiles. Your own followers will help you spread it.

  2. Send it to the list of subscribers to your blog. 

    Those who have subscribed to your newsletter are real users who are very interested in the content you generate. Don’t let them down. Create valuable content and they will reward you.

  3. Plan a campaign on Facebook Ads

    To make your article and, why not say it, your personal brand known to new readers, it is convenient to plan an advertising campaign on Facebook Ads.

  4. Subscription.

    Years ago, it was possible to subscribe to the contents of a blog thanks to Google Reader. He disappeared from our lives but his space was replaced by Feedly, an excellent tool to get subscribers.

  5. Item aggregators. 

    It is also important to make your content known in content aggregators. Some of the best known are menéame, blogs, mktfan, or divúlgame.Viralize content in rrss

While writing the article, I optimized it following point by point all the commented aspects. Thus, I hope that it will soon be indexed as a search result for “How to optimize an article for SEO”. If you want to help me achieve it, it is good that you share it on your social networks or leave a comment. It all adds up. And so, more people will know how to improve the search engine positioning of your website.

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