When a person responsible for creating content in a company receives the order to write a text, this has a specific purpose. It can be to answer a user’s doubts, promote the sales of a product, inform about a new event, etc. In any case, it is essential that said article has a good positioning, so that it achieves the greatest possible reach. Therefore, it is important to know how to write SEO friendly content.
Like any other type of writing, writing an SEO friendly post requires skill. To keep the reader engaged, you need to think about structure and creating engaging content. Thus, you are helping them to understand the central concept of a publication.
If people understand and like an article, they are more likely to engage with and share it, which will improve your rankings.
SEO FRIENDLY POST: TIPS TO FOLLOW
For many people, writing an SEO article or doing it to attract and captivate an audience are two different things. This is a serious error that, in addition, has negative consequences in the positioning.
If a content is not to the taste of the reader, he will leave the web prematurely. As an effect, the authority of the page before Google falls. For example, excessive use of keywords can hinder readability. These are some of the most used tricks to write SEO Oriented content a good post.
CHOOSE A VALUE KEYWORD
If a post isn’t ranking for the right keywords , you’re wasting your time. Before you start writing, think about what terms users would use if they were researching the topic you are going to discuss.
Once the keyword is selected, it must be researched. For example, it is essential to know if the search volume is important enough to justify an investment. Also, you have to understand the user’s intent (what they want when they use that term). Finally, you must assess whether you have the necessary resources to build something that can compete with the content that already appears in search results.
THINK BEFORE WRITING
This point is really a preliminary step, but unavoidable. If the message is not clear, what is meant or answered, it is impossible to create good content . A great tip is to write down on paper what the purpose of the article is and what you want readers to do when they reach the bottom of the page.
DESIGN A STRUCTURE
Another step before you start writing is to create a clear structure . All articles must have a type of introduction, a body in which the main message is elaborated and a conclusion as a summary.
Everyone uses paragraphs to separate parts of the article, but few do it well. There has to be a logical reason for each jump. That is, each section should have its own idea or theme .
A good trick to know how to separate paragraphs is to try to summarize each one with a single sentence. If this is impossible and several are needed, it means that part of the text needs more breaks.
Headers structure the entire page, so they should be used. They are important not only for readability, but also for writing an SEO-friendly post . Headings help Google capture the main topics of a long post and thus influence its ranking. In addition, they help readers find their way through the text and guide them to scan the content and clarify the structure.
Some of the headings must contain the keywords , but not all. This would result in a clumsy and unnatural text, which will cause a negative reaction in people.
USE SIGNAL WORDS
Signal words help scan the text and capture the main ideas. Let’s say, for example, that there are three reasons why people might buy your product. In that case, connecting words such as: ‘first of all’, ‘second’ and ‘finally’ should be used. Also, others like “however”, “certainly” and “in fact” give clear clues to the readers. This way they instantly know that they will get a conclusion after terms like “consequently”, “so” or “for this reason”.
OPTIMIZE THE DURATION OF AN SEO-FRIENDLY POST
Articles must have a minimum of 300 words. Google likes long content, however, if a text is too long, it can scare the reader. The ideal length is around 700 words . In addition, as a general rule, you should try to ensure that the search terms occupy approximately between 1 and 2% of the total.
LINK PREVIOUS CONTENT
If content has already been written on the same topic as the current post, it’s important to link to it. This will increase the value of the post because it shows some authority on the topic. Additionally, link structure is also key to ranking on Google . And, of course, readers may also be interested in reading more related aspects.
ADD CONTENT REGULARLY
Adding new content is one of the techniques that should be done after writing an SEO friendly post . This shows Google that the website is active. Otherwise, the search engine will crawl it less often, and this could negatively affect your rankings.
Gone are the days when simple SEO tricks were enough to get a website to rank well in Google. Today, quality content is king. Plus, it drives more Facebook likes and shares, tweets, and returning page visitors. To achieve this, it is essential to optimize as much as possible and write SEO-Oriented post.