SEO Writing: 7 tricks for writing SEO content

SEO Writing 7 tricks for writing SEO content


One of the maxims that have been repeated the most in recent years in the world of Search Engine Optimization is: Content is King. And it is that, after an era in which links were the real protagonists when it came to improving positioning, Google was gradually giving up the throne to content.

Thus, when carrying out the SEO optimization of a web page, it is not only enough to take into account the external SEO Off-Page factors -such as link building-, or the main SEO On-Page factors -development of an adequate structure, internal linking, tag structure or optimization of SEO Fields, etc-. Today, for a corporate website or an e-Commerce to have a chance of positioning in the Google SERPs, it is essential to publish quality and useful content for the user.

Starting from this premise, SEO writing becomes vitally important. We could say that any type of content is not worth it. In addition to complying with some basic writing rules so that the text is understandable by the user and without misspellings, content optimized for SEO implies taking into account many other guidelines.

The large amount of content that is published on the Internet makes it increasingly difficult for a website to position itself in the first results. However, there are certain tricks for writing SEO content that can help you grow online.


7 tips for writing SEO Content

What is SEO copywriting?

SEO writing is the action of writing optimized content for the web in relation to various techniques that favor Internet positioning. Taking into account various SEO metrics, it seeks to occupy the first results in search engines such as Google.

It is useless to write the content without any type of guideline or previous structure. It is necessary to have a certain basis on what you want to tell, how it should be written, and, above all, how the content should be structured.

Also Read: How to write SEO friendly content

What is SEO copywriting for?

SEO copywriting serves to enhance the positioning in the SERPs of search engines, as we have mentioned, with the aim of increasing organic traffic and obtaining more online brand presence.

However, to reach that point and become a reference web portal in a sector, it is necessary to go a long way. And is that, although the final goal is to climb positions in the ranking of the SERPs to be in the first positions and attract more traffic to the web to later convert it, the first step is to offer quality content to the user, generating the confidence to click again and read.

Thus, once the importance of SEO copywriting has been exposed as one of the fundamental pillars of SEO On-Page optimization of any domain, it is time to learn the keys and tricks to become an SEO copywriter.


How to write SEO?

Correct SEO writing is not very different from the writing we are used to. However, there are certain elements and practices to take into account so that the resulting descriptive text is optimal and efficient.

From the hand of our Hiberus Search team, a Hiberus Digital unit expert in SEO positioning, we know some tricks for writing SEO content.

Also Read: Technical SEO Tips For Instant SEO Success


> write for people

One of the first guidelines that must be taken into account is that the person who is going to read the post is a person. It seems that SEO copywriting is meant to please the search engines and meet the technical standards they set. But it’s not like that.

It should not be forgotten that the end-user is going to be a person who wants answers to their questions. Therefore, the writing must be simple, natural, and simple. It is not a good idea to think about the same topic too much, since the user is going to look for the answer to his question and he is going to do it quickly. One way to be clear and concise with the content is to use the question-answer format, where the question is answered directly below.

Not forgetting, of course, good spelling and optimal readability. On certain platforms, such as WordPress, the SEO module informs, among other things, whether readability is adequate, so the wording can be adapted to the guidelines set.


> Find the main keyword

Directly linked to the previous point, before starting to write and fill in the blank, it is essential to be clear about the user’s search to which we want to respond. That is, what is going to be the Keyword towards which we are going to orient the content. There are several questions that we can ask ourselves: What is the user’s search intention, transactional or informative? For what type of web page am I going to write the content? What type of word do I have to choose, head-tail or long tail?

It is advisable to carry out a preliminary study of the situation, to know the user‘s search intention, to carry out an analysis of keywords in the sector, and to choose which will be the main keyword of the post. There are various tools that work as a keyword search engine with which to carry out this preliminary study in order to optimize writing.

In the same way, it is important to take into account the variations of the main keyword and use synonyms throughout the text. With this, not only optimal SEO writing is achieved, but it also facilitates the expression of the text by the user by not repeating the same word so many times.

Once chosen, the content must hover around it, answering the questions that arise around it. Including it in the main paragraph is a good way to start the post, making it easier for the user to know what is going to be talked about as an introduction.

seo parameters


Also Read: 10 Best Free Keyword Rank Checker Tools For SEO

Structure the content

Articulating the content of the post by blocks or sections will make it easier to read naturally. Introducing each part of the article with a subtitle not only allows rest to the user’s view, but it also allows an SEO optimization of the article without much effort.

These subtitles must be marked with the corresponding Hn tag, making a structured hierarchy of the post. The H1 tag should always match the post title and the article keyword should be included as far to the left of the title as possible. H2 tags are the main highlights of the article with variations of the main keyword of the post. In the case of the third category of titles in the content, such as a list, they would be marked with the H3 tag. So on, so that the structure of the content is clear at all times.

heading image

While there can only be one H1 for the optimization to be adequate, this is not the case with H2, H3, and H4 tags… There can be several subheadings marked with these Hn tags, as long as the articulation is clear, as we are doing in this same item.


> Avoid duplicate content and cannibalization

When carrying out this study of keywords, it must be noted that there is no previous content in the web structure that speaks of the same thing. Otherwise, it could generate cannibalization problems and affect the positioning of the web, since we would be showing Google two different pages for the same search intention. This would mean competing against oneself.

One way to avoid this situation is to have a publication calendar, where the content of the web is registered, where the target keyword associated with each listing, product file, or post is stipulated. In a quick preview, it will be possible to verify that a specific topic has not been written before, or that a post already exists and it is not necessary to write a new one and it is convenient to edit the existing one.

Just as important as not having two identical or very similar contents within the domain itself, it is to avoid taking content copied from other pages. One of the keys to SEO writing is the originality of the content, so it is vital to differentiate each article to prevent search engines from penalizing you for copying the text of other pages. If there are certain gaps in a subject when it comes to writing, it is good that there is prior documentation, but not the copy-paste of other competitors.


> Generate internal links

No matter the type of SEO strategy that a website follows, local SEO or international SEO, this point is one of the most important for good web optimization. The generation of internal links to the structure of the web has several benefits linked to SEO optimization.

On the one hand, it allows the feedback of a website, since the user can continue browsing it by clicking on a link that appears in a post. On the other hand, it boosts keywords as long as it is linked with an optimized anchor text.

What is an anchor text and how to choose it? The anchor text is the anchor text chosen to include a link within a text. To know what text to use as an anchor, it is important to take into account the keywords of the structure of a website. For this reason, it is convenient to have a web map where you can specify which keyword corresponds to each page of the structure and always link to them with those relevant keywords.

In this line, and if the priority objective of the website is to improve SEO positioning, it is worth highlighting the importance of avoiding linking with anchor text with the terms “here”, “this link” or contextual terms, such as “we already told you”, “previously”. You have to look for the most appropriate SEO wording for each point that enhances this internal linking. The following example shows a correct way to do it versus an incorrect one:


cross“In the case of using the Drupal platform, as we tell you in this link, a correct optimization would involve using modules, with a good strategy and continuous work on the system to allow SEO growth.”

tick  “A correct SEO optimization in Drupal would go through using modules, with a good strategy and continuous work on the system to allow SEO growth.”

> Adapt the extension of the post

It is true that in the SERPs it is possible to find 100-word content that works very well to 3,000-word content that has also earned the first position in the ranking. After all, as we have mentioned, it is essential not to lose sight of the user’s search intent, and depending on this, it will be possible to extend it more or less so that we write a text naturally, without filling in for a filling.

However, as a general rule, longer content tends to rank better. Becoming the reference web portal in a sector implies talking about a topic with the property. For that, a small article of 300 words is not enough. A correct SEO writing implies that the article has an average of between 750 and 1500 words, giving rise to explaining everything necessary for the user.

Given the results of search engines such as Google, an extensive article is also more positive than a post with little and reduced information. More extension is also equivalent to more possibilities in terms of structuring since you will be able to talk about several points related to the same topic in a single very complete article with quality information.

If the content is very long, it is convenient to create an index at the beginning of the article, thus allowing a better structure of the content and more comfortable readability for the user. This index can be orchestrated using anchors, which allow you to choose which part of the article to read without having to navigate through the entire post until you find it, as we have done in this article.

> Optimize images

The visual aspect of the content on the web also helps to retain a user when they enter a website in search of a specific result. However, to publish images in a post, it is not enough to upload the photos without any subsequent optimization.

The images on a website have different attributes that should be completed, to allow them to be one more part of the optimal SEO writing strategy. We refer to the title and the ALT tag of the image, important to position in the search results of images in search engines.

Before uploading the image, a previous saving process should also be carried out, including the main term of the article. When searching for an image and saving it to your computer, it is best to do so without spaces, without parameters such as exclamation marks or accents, and clearly. For example, “tips-writing-SEO”.

While the photo title in the content manager offers more leeway, the image’s ALT attribute should follow the same pattern. A tip for fast and proper optimization is that the ALT attribute can be the same as the name chosen to save the image on the computer.

SEO writing is based on these principles, so, once the article is written, it is convenient to check that these basic points have been followed for content optimization. The work of our Hiberus Search team involves, among other things, establishing a content strategy with appropriate SEO copywriting for each client. If you want us to help you optimize your website with an SEO content strategy,  do not hesitate to contact Hiberus Digital, our digital consultancy that will make your business grow.


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